Director of Marketing (Demand Generation)

About the Role

We are seeking a Director of Marketing (Demand Generation) to own and execute the full spectrum of marketing activities that drive awareness, demand, and revenue growth. This role is both strategic and hands-on, overseeing marketing operations, demand generation, field and digital marketing, PR, analyst relations, and the marketing technology stack. The ideal candidate is a full-stack marketer with strong operational rigor, technical expertise, and leadership ability to scale programs across all channels.
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Key Responsibilities

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Marketing Strategy & Execution

• Partner with leadership to build and execute an integrated marketing strategy that aligns with business objectives.
• Drive planning and execution of demand generation campaigns, field marketing events, and digital programs to deliver pipeline impact.

Marketing Operations

• Own and optimize the marketing operations function, including campaign performance measurement, reporting, and attribution in Hubspot.
• Maintain strong alignment with Sales to ensure lead management, pipeline tracking, and revenue contribution are measurable and transparent.
• Oversee the marketing technology stack, ensuring systems (CRM, automation, analytics) are integrated and effectively utilized.
• Evaluate, onboard, and manage marketing service providers and technology partners.

Brand, PR & Analyst Relations

• Manage relationships with PR agencies, media partners, and industry analysts to strengthen market presence and thought leadership.
• Amplify product launches using PR & social media and digital channels.
• Manage content calendar including blogs and long-content for lead generation efforts.
• Manage analyst relations including setting up and preparing for all inquiry calls and vendor briefings.
• Ensure consistent messaging across all channels and initiatives.

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Qualifications

• 5+ years of marketing experience in demand generation or growth, with at least 2 years as a manager or a senior individual contributor in B2B SaaS cybersecurity industry is a must
• Proven track record in demand generation and digital marketing.
• Deep understanding of marketing operations, lead management, campaign measurement, and reporting frameworks.
• Strong experience with marketing technology including CRM / marketing automation platforms e.g. Hubspot.
• Excellent project management and vendor management skills.
• Experience managing PR and analyst relations is a plus.
• Willingness to take on projects and activities outside of the traditional Demand Gen scope.

Why This Role Stands Out

• Opportunity to build and define a world-class marketing function in a fast growing AI-native cybersecurity startup
• Hands-on strategic leadership responsibilities with real ownership across demand gen, brand, content, product, and operations.
• High visibility and close collaboration with the CEO and cross-functional leadership.
• Environment that values autonomy, ownership, agility, and innovation.

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